Harnessing the Power of Biometrics: A New Market Emerges in Dubai

Article 79 : Leading the charge is global retail giant Carrefour, which has recently introduced a facial recognition payment system

The bustling metropolis of Dubai is no stranger to technological innovation. Its latest venture? Biometrics in the retail sector. Leading the charge is global retail giant Carrefour, which has recently introduced a facial recognition payment system, significantly reducing transaction times and propelling Dubai into a new age of retail experience.

Revolutionizing Retail with Face Recognition

The newly introduced Face Pay system leverages face recognition technology, cutting the average transaction time by an astonishing 75%. Typically, a transaction takes about 20 seconds – an eternity in our fast-paced world. With Face Pay, Carrefour customers can breeze through checkout in just five seconds.

The facial recognition system, powered by PopID’s technology, was launched in two of Carrefour’s Dubai locations in February. Customers can enrol for the service via the Carrefour mobile app and make payments by merely smiling at a payment terminal, eliminating the need to pull out a phone or card. As an added benefit, approximately 80 customers per day are now opting to authenticate point-of-sale (POS) payments with their face, making the shopping experience both seamless and enjoyable.

IDEMIA’s VisionPass: Setting the Pace in Biometrics

While Carrefour’s Face Pay system is an exciting development in the Dubai retail sector, it is not the only player in the biometrics field. There is also IDEMIA, a global leader in augmented identity solutions. IDEMIA has its own facial recognition biometric reader, VisionPass, which offers advanced features and high-level security.

VisionPass is a cutting-edge device that combines AI and biometrics to provide secure, contactless identification. It’s capable of identifying people in various environments and conditions, making it a versatile tool in a myriad of applications – from access control in offices to payment authentication in retail settings.

As the adoption of biometric technology increases, IDEMIA’s VisionPass is poised to lead the way, further solidifying Dubai’s position as a technological hub and opening up new market opportunities.

In conclusion, the introduction of biometrics, particularly face recognition technology, is shaping a new landscape in Dubai’s retail sector. Retailers like Carrefour, and technology leaders like IDEMIA, are driving this change, offering customers a faster, more secure shopping experience. It’s clear that biometric technology is not just the future – it’s the present, and Dubai is once again at the forefront of this exciting evolution.

/by